The ways that are executed outside of your web page, to optimize it and improve its positioning in web search engines, are known as SEO off-page. The impact of this type of SEO is irrefutable at the search engine position, so in this step-by-step guide, I’ll tell you how to do off-page SEO like a pro.
SEO off-page is a set of optimization techniques for the positioning of a web page, applied outside the web page itself, to amend the performance of a web page and make it lead the positions, on the results page, of the search engines that there’s today. It isn’t a style that we SEO professionals have constructed!
In fact, any traditional SEO plan within the web (SEO on-page) won’t have as important force or will leave real and permanent results, if it isn’t combined with the actions of SEO off-page. Yes, in a few words I’m telling you that the success of your online company will depend on the typical maneuvers that you do internally on your website, in addition to a lot of techniques that must be carried out outside of it.
No web positioning strategy, applying the SEO optimization of the web page (SEO on-page), will give complete and permanent results if it isn't combined with an off-page SEO strategy.
It’s like that where the physical doesn’t count, but the interior. Well, that story suits us very well for the less attractive but, in the harsh jungle of the online world, in which we’ve to compete with a multitude of companies to achieve positions of our page web, it matters both the inside and the outside.
Do you dare to do SEO off-page yourself? But how do you do free SEO yourself? With this step-by-step companion, I’ll teach you how to do it like a pro. But, if you don’t have enough time to do it, you can count on our services as an SEO and web positioning agency so that, in record time, you can get your business to appear in web search engines, similar to Google. We can do a lot for your company! I will tell you a bit about what it’s about.
Let’s start with the basic: What’s SEO?
SEO is what you and anyone with an online business need to reach the top of Google. It’s the way we communicate with search engines.
It’s a set of techniques that SEO professionals perform on a website to ensure that it’s listed, rightly, in search engines, such as Google or Bing, which means that the website is optimized and works perfectly.
SEO is a set of techniques whose objective is that a certain web page is recognized by web search engines (indexed), such as Google or Bing, and occupies the first positions in the results lists against certain searches of the users.
If you want to see it more simply: SEO is the way we communicate with search engines. They don’t understand a language other than SEO language and thus, those who don’t speak that language perfectly will soon be far from, the first places of the results pages (SERP) of Google and other search engines.
SEO is a way to send the right signals to the search engine and make it understand the content of a web page, classify it and position it, which is vital for a business to take off, get more conversions and improve the authority of your Mark.
What’s SEO Off-Page?
SEO off-page is all SEO plan that is used outside the web in order to improve your ranking in search engines; it’s everything that’s done externally to increase the authority of a website.
SEO off-page is a set of techniques for optimizing a web page for search engines (SEO), applied outside the web page itself (off-page), with the ambition of perfecting its authority and its positioning in the web search engines like Google.
And well, it isn’t only about building backlinks or inbound links, but also about all the promotions and references that are made on your website, indeed if this doesn’t include a link as such.
There are numerous ways to improve your online presence through web pages, and this is part of doing off-page SEO.
What Are The Benefits Of Off-Page SEO?
However, I console you that off-page SEO can make a difference, If you wonder why do SEO. Currently, when everyone talks about SEO on-page, SEO optimization applied on the website itself, it’s essential to be suitable to highlight the advantages of doing SEO outside of it.
Nevertheless, within the same niche, have good SEO optimization (SEO on-page), If two or more similar web pages. Which of these two will appear first in web search engines? That will be decided by the off-page SEO!
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This type of SEO speaks to the search engine and tells it that your website has advanced quality content, as it’s advocated and recommended by all those third-party pages that link you, by the mentions in social networks, by the forums where you share, etc. In response to this, search engines will elevate your website’s position in their results list, above your competition.
It works that simply! In short, you have to worry about what others suppose you, as this is crucial in White Hat SEO and to gain the trust of Google.
With off-page SEO, It’s all good for website owners!
The first thing that off-page SEO does for you is to improve your ranking, which means that you’ll gain additional traffic, and therefore you have a better chance of conversions.
In addition, your exposure will increase, making more people link to you and you can be more popular on social networks.
As if this wasn’t enough, Google will also leave you a better page rank or PageRank. In short, my friend, you’ll be falling in love with the greatest candidate on the earth!
Strategies To Do Off-Page SEO Like A PRO
Build links (Linkbuilding), the key to off-page SEO!
Link building, or inbound link structure, is the off-page SEO system par excellence. It’s the method that everyone knows, but that doesn’t mean that everyone knows how to take advantage of it in the right way.
There are numerous ways to earn links to your website, but the only one that Google supports, and that’s worth it, is by going the long way and not using Black Hat SEO approaches which, far from perfecting your ranking, will ruin your relationship with Google forever!
The Link building in SEO off-page is all those links that you get, towards your web page, because the owners of other web pages consider your content intriguing, useful, and authoritative.
Achieving this takes time, but that is why we’re talking about how to do SEO off-page, right? Precisely to learn how to do it naturally and honestly.
Orient off-page SEO to increase the authority of your domain
We all want to be among the first results published by Google, right? But this is achieved out of nowhere, but you have to forge it, and hear well, I said forge it, not force it!
Google establishes a series of parameters that a website must estimate and consider if it wants to gain a high value in domain authority. This is measured from 1 to 100, and the advanced its value, the better you’ll be in their results lists.
To get a good domain authority value, you must guarantee to the search engine that your website is technically functional, which means that it has a good history of the (domain) name, has its 404 pages ordered or personalized, and has gained a certain number of links. Starters, among other effects.
Comment on specialized blogs
To get a good domain authority that’s no secret to anyone that Google is fed up with the magpie use of links in blog comments. That’s a reality and, like the search giant, I believe that we must stop this bad practice now.
However, it isn’t about stopping commenting or ignoring that blog comments can effectively do off-page SEO, but about commenting on the right site and with the right audience.
What I am saying is that if your niche is the sale of sporting goods, you have nothing to do commenting on kitchen articles, blogs, for example, just to leave a link to your website. In that case, doing so will tell Google that you do not mind giving it the true information and will cause fewer who click on it to run off your website, as it’s irrelevant to their liking, therefore increasing your bounce rate and” destroying” your SEO.
You must be subtle to apply this strategy and it's stylish that you leave comments that are helpful to the public, that helps them resolve any doubts, and that makes them want to know more about you, not hate you.
Once you have provided them with helpful information if you could leave them a link to expand the information so that they can know your website.
Collaborate in the forums of your niche
Participating in forums is one of the off-page SEO techniques that can give you the best benefits and in the short term.
Take advantage of them to leave helpful comments about products, give away tips, suggest solutions, and share all kinds of information that’s of interest in the area in which you operate.
Your experience and good faith in helping them can lead to a lot of traffic to your website, links, comments, and conversions, so your authority will increase, and trust me, Google will know!
Participate in a question and answer sites
Some famous platforms like Quora are great for naturally earning links.
In these sites, people enter to get help on a topic, so take the opportunity to give them the necessary answers and share content from your website that’s useful to them.
The further useful your contributions are, the greater the authority you’ll gain on the platform and, when you least imagine it, you’ll enjoy their trust in your niche. The rest will be due to a domino effect!
Write product reviews or testimonials
A clever way to earn backlinks is for you to write reviews or testimonials on products related to your niche, but that’s third-party, on your blog, because this way these third-party pages will benefit by linking you, and you, without even having to ask!
Simply put, you’re persuading them to mention or link to you by writing positively (but not untrue) things about them. This is called making friends through off-page SEO.
Discover influencer marketing
Influencers or bloggers are your allies if you want to aggressively do SEO off-page, as they draw crowds and enjoy thousands and millions of followers on their blogs and social networks, which will make you gain popularity and improve your domain authority when getting them to link to you.
- There are numerous ways to reach an agreement with an influencer in your niche, whether it’s paid or not, so research who or who could be part of your team and start building a relationship of value with them.
Influencer marketing is a strategy that yields good results in the short and medium term, just like meme marketing, so do not ignore it.
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Post articles as a guest on other blogs
Posting guest posts or guest articles is a great strategy, even today when influencer marketing or social marketing seems like a smash.
Creating useful content on a blog that enjoys authority and attracts a lot of traffic can help you get valuable links to your website, as well as invite third parties to write on your blog. The strategy is a Win-Win weapon, as it works in both directions, bringing results to both.
Get all the links you can from. edu pages
Sharing your content with some universities and colleges can help you gain numerous important links from their pages (numerous with. Edu web domains), which Google values so much.
This will be of great help for your off-page SEO plan.
Give appointments and interviews
This is another strategy that works in the rear.
However, you can get numerous valuable links to your website, as well as by inviting others to do the same on your Blog, If you get appointments and interviews where you can share your knowledge and your experience in your niche.
Give the importance that local SEO deserves
Appearing in original quests is positive for your off-page SEO.
Now further than ever, anyone who wants to be high on the search engine results list should do their best with their local SEO, as mobile searches are the trend of the moment, and let me shout it out they will not stop!
Google highly values that you take care of the local SEO of your business, so include it in your off-page optimization plan and you'll start to see how your ranking improves in their results lists.
Check and get broken links on third party sites
Start a witch search for broken links, similar as from your competitor’s web pages, on third-party web pages. Obviously, it goes without saying that those third parties have to be people relevant to your niche.
When you have gotten a good amount of broken links, contact the owners of these web pages, to tell them that they’re linking to a website that no longer exists, and you can suggest that they can link to your content rather than those broken links.
You have to be very obtuse not to accept an offer like this because Google hates dead links and the excessive use of pages not found.
This common SEO Growth Hacking technique and doing the work for them can help you gain their trust with your website and get links to it, so do not doubt the effectiveness of this strategy.
Share your content on social media
Social media has the power! Each social platform is unique and has unique user groups, so you must be perceptive to take advantage of the benefits and make them improve your brand.
The more your content is shared on social networks, the better your position in the search engine results from lists and the more links you'll get.
Of course, you have to take time to determine the types of content that best suit the social network you’re going to use since it isn’t the same to write a series of comments on Twitter as to do it on Instagram, where everything is more visual and where the images are the ones that steal the show.
Take advantage of openings such as SEO for YouTube to viralize content and conquer Google and post quality information in Facebook groups, for example.
Use social bookmarks
Social bookmarking or Social Bookmarking is a good way to bring the audience to go to your content, but it requires a lot of creativity to achieve it.
There are several platforms that allow you to create custom social bookmarks, so there’s nothing stopping you and being as resourceful as possible.
Sign up for link directories
Link directories are a good way to get applicable links, only this can be considered a medium and long-term strategy, but it’s veritably effective to gain quality links and without falling into the dishonest techniques of Black Hat SEO.
I explain it in further detail in another article about why small businesses should be registered in local directories.
Registering in online directories helps SEO off-page
Submit your articles to a directory
Directories are veritably helpful to gain links, so send as numerous posts as you can to the directories of your choice, being bold to select a suitable category for each article and creating an attractive title that captures the attention of readers and leaves them wanting. wanting to know more.
Some platforms that top the directories are Thefreelibrary, Ezinearticles, Hubpages, or Magportal. Check them out and start getting inbound links to your website as soon as possible.
Upload your videos according to your off-page SEO strategy
There are numerous platforms for uploading videos and circulating content. You’ll only have to focus on creating interesting, quality videos that attract the attention of your audience so that they share them and link to your website as an author.
Some sites where you can upload your videos are obviously YouTube, the most famous video network on the planet, but there are also Vimeo, Ustream.tv, Dailymotion, Metacafe, Vine, and Hulu.
Share images, as numerous as you can!
Images are ruling internet marketing and if you want to be at the top of search engines like Google, you have to work hard to create your own images and share them.
Creating your own images, and not using the hackneyed images of the free galleries, which everyone has already seen a million times, will be positive when it comes to doing off-page SEO. People will want to share it by linking to your website as the author of it.
I recommend that you upload your images to platforms such as Tumblr, Shutterfly, Fotolog, Flickr, Picasa, Imgur, Deviantart and, of course, apply the same tips that I recommend for SEO on Instagram, the king of photos today and with great importance in the SEO strategies of numerous companies.
Create great infographics and share them
I love infographics! These allow us to be very creative, they let you incorporate the information you want in a strategic way, they appeal to the public, they’re immediate, they carry images, well, perfect!
They’re like a fabulous sketch waiting for you to give it the direction and color you want. Why not take advantage of them?
So, create all the infographics you want and send them to sites like Infographicsarchive, Infographiclove,Visual.ly, Reddit, Nerdgraph or Submitinfographics, because there you can earn many links to your website.
Just as sharing images, videos, content, and infographics are important to get valuable links to your website, documents also do their thing in this.
Of course, you must create documents of authentic value, which are useful and provide intriguing data about your niche because, if not, no one will waste time on them or it’ll participate on their web pages or social networks.
Also, you must upload them in PDF or PPT format to be able to upload them to platforms such as Slideshare, Calameo, Free.Yudu, Scribd, or Issuu, for example.
Newsletters are a very practical way to interact with your audience, so I recommend planning them carefully.
In them, you can include links to some of your latest publications, you can leave interesting tips about your business, announce a promotion, anyway. You can make any important information about your company known through the newsletters, only you shouldn’t abuse them, else, no one will take them seriously.
And the most important thing about off-page SEO:
Create high-quality content
It’s useless to put into practice all the strategies that I’ve left you so far, if your content is empty, of little use, and of poor quality.
Google has improved a lot in recent years to detect the junk content that abounds in the network, so you must keep up with these new times and give priority to content.
A lot of SEO On Page and SEO off-page strategies are useless when your website has thin content, the content of little value that Google reproaches.
Content is king, so treat it as it deserves and you’ll see that your audience will be pleased, and therefore your ranking will skyrocket in search engines.
Do good SEO off-page and conquer Google!
Doing off-page SEO isn’t just about getting links to your website at whatever cost.
I hope that with each strategy that I’ve shown you in this post, you have expanded your mind and understood that a good online presence, through high-quality content, can do for you in a short time, what you may have been trying to channel for years, but without good fruits.
This type of SEO requires dedication and isn't suitable for the impatient, so I recommend you do your job and wait for the search engines to do theirs; When you least imagine it, you'll be at the top of the search engines.
Have I helped you with this article? So, let me know by sharing it on social media, I’ll know!-)
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