YouTube SEO has been essential to work within recent years. According to Google and the internet, 87% of internet users use YouTube. Besides, the platform is the second major search engine.
In this post, you’ll know what YouTube SEO means and how you can optimize your videos on the platform to rank advanced in the search results.
What Does YouTube SEO Mean?
Search engine optimization has several distinctive fields, where social media is one of them. Content on social media such as YouTube also needs to be search engine optimized to be visible in the search results.
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Search engines like Google want to show relevant answers to searches and this isn’t the case in text form. In the example below, a search on “how to repair the motor vehicle” may be more relevant to see in video format instead of in the text. So, Google shows results in the video (from YouTube) instead.
So, It’s important to optimize videos as well and not the website. This also applies to images, sometimes Google may find the image search more relevant than search results in text format.
Keyword Analysis For YouTube SEO
All search engine optimization programs should start with keyword analysis, YouTube SEO is no exception. Below is a good video from Brian Dean that you can watch to conduct a keyword analysis for your YouTube.
Tips for optimizing videos on YouTube
So, how do you optimize your videos on the platform? If you have experience with search engine optimization, you know many common points, but it may differ when it comes to search engine optimization of videos. Below are some essential tips on how to work with YouTube SEO.
1. File name
Like with images and other multimedia on your site, you should also include your keyword in the file name of the video.
2. Channel title
The title of your channel should be clear and also include your keyword.
3. Video title
The title of your video should also include your keyword, but not only, rather in a sentence. Also, include the keyword at the actual front or early in the title.
4. The description
Google has a hard time understanding what the video is about, so the description is important. It should be clear and detailed when telling what the video is about. You should also include the keyword countless times and well into the description. The text should always be unique, so be sure to write unique descriptions for all your videos, never copy.
5. Video quality
A video of high quality will have a better chance of ranking in the search results than a video of lower quality. Nevertheless, it mustn’t be too heavy to charge for the guest, also keep in mind that many will watch your tape on a mobile device.
6. Watch time
Many believe that the viewing time of the video is a ranking factor for Google. This can be the case, if a video has long been viewing times, YouTube would like to lift it because there’s room for added adverts in the video. One tip is to use hair-raisers, this way you can master the visitor to continue watching your video if it’s long.
Do not forget to add tags to your video. Use both your primary keyword, your secondary keywords, and even synonyms for your keywords. However, you already use tags on your posts there, it works much the same on YouTube, If you work with other social media.
By adding subtitles to your video, you help YouTube understand what the video is about. This can be likened to alt texts for your images on the place. , too, your keyword should be included.
You may have several videos on the same topic? Create playlists for your visitors, it’ll be positive both for the visitor to have a first-rate opportunity to see other videos that you have made but also for search engine optimization. Apply the keyword both in your title on the playlist and in the description.
10. Off-page SEO, links
To improve your video, it’s helpful to link to it from various websites. Try to avoid linking from homepages or other pages that you’re trying to rank on. The danger is that the other pages lose in ranking because you spread your linking power either.
Below is a video from Ahrefs (they have numerous good and instructive videos in search engine optimization) that shows how you can rank your videos and work with YouTube SEO.
Want to know more about YouTube SEO?
We hope these tips and tricks assist your search engine to optimize your videos. Try to get in the habit of optimizing your videos when you upload them, that way you won’t have to go back and fix it afterward.
Backlinko has created in-depth guides where you can read additional about YouTube SEO. Feel free to read them to learn additional about how to noncasual optimize your videos on YouTube.
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