The importance of keyword research is well recognized, judging by the proliferation of keyword research tools, software, and services that are available on the net. Keyword research is very important in the success of an internet business.
Major search engines like Google, Yahoo, MSN Live, and AOL get tons of searches on a daily basis. Before you implement SEO to your website, you must know what key phrases or keywords your audience is using to look for the merchandise or service that you offer.
Whether you wish it or not, there’s a good chance that many people haven’t heard of your company. These people could be your customers if only they will find you on search engines and buying from you. It’s well accepted that building awareness is the initiative to land a new customer.
For example, when someone sees a TV advertisement about a new car, you hope that he or she is within the marketplace for a car at the moment. However, relatively few people are in that situation at any one time. The majority of individuals who saw the TV advertisement have no interest in buying a car instantly. But someday they’re going to. So advertisers know that the messages – the model of the car and company name in their commercials will stick in viewers’ minds, who might remember the message later once they are ready to buy a car. It’s equivalent to SEO.
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Searchers might not know that your company offers a specific product or service unless they see your site listed on the search engine Result Page (SERP). Unless they see your listings, they will not consider you. Most of the time, searchers trying to find a product or service for the first time won’t be aware of any specific company or brand name as they’re just gathering information. However, according to research done by search marketing consultancy iProspect, quite 55 percent of searchers expect to ascertain big brands listed at the highest of search results.
The same study also shows that over 66 percent of searchers believe that sites that are listed at the highest of search results are the highest companies in their field. So can you imagine how this affects your company’s brand awareness? If your company’s website isn’t listed at the highest of search results, they will not see your company as a “big brand” in their mind. Therefore, it’s extremely important for you to optimize keywords or key phrases that your target prospects will use to search out the merchandise or service that you are offering.
So what types of keywords or key phrases should you choose?
Choosing the proper keywords is the real beginning of any SEO effort and success of the online business. After you have determined the proper set of keywords to focus on, you’ll start the work of search engine optimization.
But before we head to that aspect let see what keywords Research is, so that you’ll fully understand effective of proper keyword for your business
What Is Keyword Research?
Keyword research or search queries are the backbones of any online business or website. Keywords base around which your website content is penned. Effective keywords cause effective and interesting content concerning your audience.
Usually, keyword research comes in two parts: Selecting your main niche and keywords, then selecting specific low-competition keywords to focus on and dominate.
The Benefits Of Doing Keyword Research
Doing keyword research is critical in some ways. What are the benefits of doing keyword research?
First of all, you’ll save tons of your time by doing the right keyword research. Rather than building your websites and hoping that they’re going to work, you’re deciding whether or not it’ll work before you build one page.
You’re only putting work into building campaigns and sites that you know are specifically targeted to keywords presumably to bring in traffic and buyers.
You’ll also learn tons about your market within the keyword research process.
Now Let move to the types of keywords or keyphrases should you choose and the way to perform the Keyword research.
Steps in performing keyword research:
There are four steps in performing keyword research. They are:
1. Deciding the basic keywords for your business
2. Performing research with paid and free tools
3. Researching the competitor keywords
4. Short listing the keywords from research
Deciding the basic keywords for your business
Being the person responsible for your business, you have the potential to make a decision on the search queries through which your customers should locate your website or sites. You may also seek the guidance of subject matter experts to choose the entrance keywords for your sites. These keywords selected as the basic/main keywords will be the base for your keyword research. They are generic and have a broad range of functionality.
Performing research with paid and free tools
The next step within the process is research with tools like Google AdWords keyword tool and other free and paid keyword tools. First, you feed your basic keywords into the tool and research from the multiple keywords returned by the tools. Select keywords that are having high search volume and low competition. Such keywords can assist you to bring more traffic and assist you to achieve the highest position within the search engine Results Page easily.
Researching the competitor search queries
You may already know or need to research the online competitors for your business. You may easily find these competitors by means of researching for your primary search queries and their top results. Once you’ve got located the competitors, observe their content, Meta tags, image alt tags, and Header tags. By now you’d have come up with their priority keywords. You need to research these search queries and finalize some of them for usage on your sites.
Shortlisting the keywords from the research
After the above processes, you would have come up with quite a lot of search queries, both long tail and short tail for your website creation. Now you would like to sort them based on their importance and priority. You need to settle on those that are going to be the best entrance keywords to bring in your audience . Choose keywords that would be most apt and of primary importance for your business. Shortlisting should be done very carefully in such a manner that you don’t miss out on the highest priorities.
What types of keywords or keyphrases should you choose?
Businesses should target keywords that are relevant to the content of their websites. Basically, keywords are often categorized into 3 types, which are:
- Main Term Keywords
- Short Term Keywords
- long term Keywords
Main Term Keywords:-
Main keywords are the basic keywords you recognize that are based on your business niche. In main keywords, you do not need much research or tools to possess them with you, because you’ve already known what you’re selling or you would be selling to your clients. For instance, if you’re starting a website/business base on Home Equipment, Your Main Term keywords should be “Home Equipment”, “Kitchen equipment”, “Home & Office Equipment” or “Home & Kitchen Equipment” “Living Room Equipment” “Room Equipment” Or any associated with Home.
Short Term Keywords:-
Short Keywords are similar to the MAIN TERM KEYWORDS but when you’ve moved to short-tail keywords research, you are beginning to go deep into keywords research. Which means you’ll be using searching engines and other free or paid tools for the research.
How to Research for short Team Keywords
Here, what you’ll be using are your MAIN TERM KEYWORDS to look for your website short term keywords. First, know that all your main keywords also will be in your short-term keywords.
NOW… Let research for our short-term keywords using one among our above main term keywords. Let Choose “Home & Kitchen Equipment”
The first thing you would like to try and do is using the Google search bar to realize your short-term keywords. all your short-term keywords shouldn’t pass more them 2 to 3 phrases… to understand about phrases Check HERE
Long Term Keywords:-
Long Keywords are keyword phrases that someone would type into the search engine if they’re looking to seek out something to shop for online or to read online. Even though it is a group of words, this is not necessarily considered a long-term keyword phrase.
Now on the opposite hand, if someone did an inquiry using the phrase ” where to buy home & kitchen equipment in …… ‘Your Country name’ “, this is considered a long-tail keyword phrase.
The other thing to stay in mind is that these phrases don’t usually have an outsized volume of searches so you’d want to make sure you also specialize in volume with your long-tail keyword campaign when running Ads.
The Goal of any internet site is to realize visitors that may buy what they’re selling. Having good keywords for your website/business makes you stand out in your Niche.
The significant objective of any business site is to tug individuals into the site and convert them into paying clients. In any case, before they become clients they need to realize that you exist and with the goal for that to happen, your site should be positioned within the web indexes so individuals checking out the item or administration you sell can discover you. Keywords are essential during this interaction. By utilizing the acceptable keywords, the more traffic your site will pull in, and to know what keywords are fitting includes research.
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